Grant Morrison:
"My first artistic accomplice was designer Brendan McCarthy, whose bohemian lifestyle and scandalous wit have outraged the art world on more than one occasion.
Here, he overtuned the conventioual notions of superhero couture and produced a series of remarkable costume designs which own more to styles invented by Quant, Westwood and Gaultier than to Superman's blue long-johns...

...So it was that, working from Brendan's initial sketches, I created the strip's lead character - a young, self centred pop star who just happens to be the most powerful creature on the face of the planet. Instead of a tradtional superhero's name I gave him a brand name and thus was born Zenith, an unlikely "hero" for the uncertain eightes"